Retail displays, also known as planograms, are essential components of the visual merchandising strategy for retail businesses. The role of these displays is to attract and engage customers and to retain their interest with the intention of gradually producing a sale.
Generally speaking, retail displays fall into two main categories – window displays and shelf displays.
In creating your window displays, your main priority should be to remain topical and seasonal. You should change these displays regularly, always ensuring that the products in these displays are easy to find inside the store. However, you should not necessarily place them at the front of the store. Instead, the idea is to give potential customers a reason to explore the inside of the store where they may find additional products that spark their interest.
In creating your shelf based retail displays, avoid clutter and place the most popular products between eye and knee level. Place the most profitable products at eye level. Childrens’ products should be placed at the typical eye level for a child. In addition, pay particular attention to the displays you place at the end of each shelf.
Why Are Retail Displays Important?
Planograms play a crucial role in the success of any retail business. They are designed to capture the attention of customers, engage them with products or promotions, and ultimately drive sales. Whether it’s a physical store or an online platform, effective retail displays have several important benefits:
Attracting Attention
Retail displays are strategically designed to stand out and catch the eye of potential customers. Bright colors, engaging visuals, and creative designs can draw people in and create curiosity. By grabbing attention, retail displays increase the chances of customers exploring products and making purchases.
Enhancing Brand Identity
Well-designed planograms reinforce brand identity and create a cohesive shopping experience. They allow businesses to showcase their unique style, values, and offerings. Consistent branding across displays helps customers easily recognize and remember the brand, fostering brand loyalty and trust.
Showcasing Products
Retail displays provide a platform to showcase products in an appealing and organized manner. They allow businesses to highlight new arrivals, best-selling items, or special promotions. By presenting products in an attractive and accessible way, retail displays can influence customer purchasing decisions and encourage impulse buying.
Creating Visual Hierarchy
Effective retail displays utilize principles of visual merchandising to create a clear hierarchy of products. They guide customers’ attention towards featured items or key product categories. By creating a visually appealing and well-organized display, businesses can lead customers through a curated shopping experience and increase their chances of finding desired products.
Educating Customers
Retail displays offer an opportunity to educate customers about product features, benefits, and usage. Informational signage, interactive elements, and product demonstrations can help customers understand the value and functionality of products. By providing useful information, retail displays enhance the overall customer experience and build trust.
Increasing Sales
Ultimately, the primary goal of retail displays is to drive sales. Well-executed displays have the potential to influence customer behavior, encourage product exploration, and generate impulse purchases. By strategically placing complementary products together or offering special promotions, retail displays can increase average transaction values and overall sales.
Creating a Memorable Experience
Retail displays contribute to the overall shopping experience and help businesses leave a lasting impression on customers. A well-curated and visually appealing display can create a sense of excitement, inspire positive emotions, and make customers feel valued. A memorable experience increases the likelihood of repeat visits, word-of-mouth recommendations, and customer loyalty.
In Conclusion
In summary, planograms are essential tools for businesses to showcase their products, engage customers, and drive sales. By utilizing attractive designs, effective product placement, and consistent branding, businesses can create an enjoyable and memorable shopping experience that encourages customer loyalty and contributes to the overall success of the business.
